Saatchis S'pore wins Best of the Best for 'Bruce Lee'

<p>Saatchi & Saatchi Singapore won the Best of the Best award at the </p><p>14th Asian Advertising Awards in Hong Kong, for a TVC titled "Bruce </p><p>Lee". </p><p><BR><BR> </p><p>The commercial was created for client Procter & Gamble's Head & </p><p>Shoulders shampoo brand. </p><p><BR><BR> </p><p>The Saatchis network also took home a total of 26 Spikes and </p><p>Certificates of Excellence, not including the Best of the Best, far </p><p>ahead of runner up Ogilvy & Mather, which took home a total of 13 awards </p><p>across its network. </p><p><BR><BR> </p><p>The Best of the Best selection caused some dispute among the judging </p><p>panel, with three of the eight judges voting against the P&G spot (see </p><p>Judges' Comments in the accompanying awards supplement). </p><p><BR><BR> </p><p>Altogether, 96 awards were handed out on the night, slightly up on last </p><p>year's total of 87 awards. Organised by MEDIA magazine, the Asian </p><p>Advertising Awards had a record-breaking number of entries - more than </p><p>2,000 - and nearly 500 guests attended the gala awards ceremony on March </p><p>24. </p><p><BR><BR> </p>