Copping has been with the Publicis Groupe agency for four years and took charge of the agency’s creative team, following long-time creative director Jagdish Ramakrishnan’s departure to BBDO Singapore in October 2007.
He was recently named Asia's top creative in Media's annual Creative Rankings.
John Foley, Saatchi & Saatchi’s Singapore and Malaysia CEO, said: “Not only is Richard a brilliant creative and strategic thinker, he commands great respect within the agency and with our clients.”
“This is a well deserved promotion,” said Andy Greenaway, Saatchi & Saatchi’s regional ECD. “Richard has been the corner stone of our creative output over the last few years. He leads by example and is passionate about creating outstanding work that builds our clients’ brands.”
Copping added: “Our ideas must give clients an advantage and there are so many more ways to do that now. So it’s going to be an exciting challenge leading a talented team to help achieve this.”
John Foley, Saatchi & Saatchi’s Singapore and Malaysia CEO, said: “Not only is Richard a brilliant creative and strategic thinker, he commands great respect within the agency and with our clients.”
“This is a well deserved promotion,” said Andy Greenaway, Saatchi & Saatchi’s regional ECD. “Richard has been the corner stone of our creative output over the last few years. He leads by example and is passionate about creating outstanding work that builds our clients’ brands.”
Copping added: “Our ideas must give clients an advantage and there are so many more ways to do that now. So it’s going to be an exciting challenge leading a talented team to help achieve this.”
