Saatchis' Seow moves to NatGeo

Seow joins NGC after 10 years on the agency side, with previous stints including JWT, BBH and DDB in Singapore. To be based in Hong Kong, she has been tasked with providing strategic marketing direction for the broadcaster across the region. Her remit also includes exploring new media marketing opportunities, as well as playing an advisory role to the regional marketing departments. "We need to adapt to the increasingly competitive media environment, while ensuring we continue to build awareness and grow brand affinity," Seow said. Her appointment was prompted by a need for NGC to enhance its marketing capabilities and prepare the business for future challenges, in light of a cluttered, competitive media environment.