Saatchi's Team One agency won the US business in July. "The account was put up for review as part of our re-alignment initiatives towards a global vision," said Simon Manning, Ritz-Carlton's director of sales and marketing. "This included one agency for the whole world."
The business had been split among different agencies in Asia, including TBWA on the Ritz-Carlton Millenia Singapore since its 1996 opening.
According to Manning, the chain plans to launch a global, print-led campaign in early 2005, focusing on new product enhancements such as the 'Bed Experience' and The Ritz-Carlton Club.