The ad, which is being created by Saatchis ECD Shaun Branagan, is based on the popular children's nursery rhyme, 'Teddy Bear's Picnic'.
"It's very innovative, and starts off with lovely pictures of bears playing," explained Animals Asia executive director and head of media, Annie Mather. "Then the sound starts going awry and you see footage of farmed bears. It's very unlike our first ad which we cut ourselves. We're making really good progress and we can be bolder." The ad will run on Star TV, and Mather also expects exposure on the National Geographic channel. "We will be stressing that people can go to the website--www.animalsasia.org -- to make donations,"she said .
Saatchis reveals plight of bears in Animals Asia TVC
Animals Asia is collaborating with Saatchi & Saatchi on a new TVC, designed to raise awareness of the charity's bear rescue programme in mainland China.
