Saatchis resigns Cerebos account

Saatchi & Saatchi Singapore has resigned its Cerebos business, after securing the account in early 2005 (Media, February 11). "They've got a particular style of working and particular output they want, and we are now just trying to make sure they are not left in the lurch," said Saatchis CEO Michael Rebelo. "We won't be completing our project with them - it's at a point where they would like a different solution, and it's not one we could give them."