The hire follows last month's departure of Saatchi & Saatchi CRIB (China, Russia, India and Brazil) and Asia CEO Jim O’Mahony, who vacated his role after a four-year tenure.
Rowden joins after a spell as EVP and chief marketing officer of Wendy's International in the US. He is now based in Sydney.
Rowden joins after a spell as EVP and chief marketing officer of Wendy's International in the US. He is now based in Sydney.
Saatchi & Saatchi's global CEO, Kevin Roberts - who himself was a client before joining Saatchi's – added in a statement: “Asia is experiencing change on a quantum scale, with progress fueled by education, hard work, timeless values and vast numbers of people. Someone with Ian’s unique ability and knowledge
of the region and its dynamics will be an asset in building success and strong emotional connections.”
Rowden began his career at Coca-Cola in Sydney, and was responsible for China, Hong Kong, South Korea and Taiwan. He was later promoted to VP, director of worldwide advertising for Coke, based in Atlanta, before shifting to Wendy's.
