Saatchis Malaysia scoops Tiger assignment
Guinness Anchor has selected Saatchi & Saatchi to handle its Tiger Beer brand in Malaysia. <BR><BR> Saatchis will handle above-the-line communications, while Grey Worldwide will continue handling the brand's below-the-line Tiger FC initiative. Saatchi & Saatchi also handles the Guinness brand locally for Guinness Anchor and regionally for Diageo Asia. <BR><BR> Denis Brown, general manager of marketing at GAB said: "Through the selection process they have demonstrated a good understanding of the Tiger brand, the beer market and our target consumers." <BR><BR> Three agencies were originally invited to pitch including TBWA and incumbent JWT, which had the account for less than a year.
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