Headed by associate account director Yudhi Hastiardi, the new division is set to roll out an activation campaign for Enfa as the nutrition brand looks to target kids in four key cities around the country.
“We’re drawing from the accounts, creative and implementation teams to grow the unit for now. More than just being event organisers, Saatchi Connect is about providing ideas and being able to reach out and engage consumers in different ways,”said Hastiardi.
“We’re drawing from the accounts, creative and implementation teams to grow the unit for now. More than just being event organisers, Saatchi Connect is about providing ideas and being able to reach out and engage consumers in different ways,”said Hastiardi.
Dini Makmum, country head of Saatchi & Saatchi Indonesia, said: “Saatchi Connect was launched to improve our activation capabilities for clients. We’re not the first, but the intention is not to follow the flock.”
“We identified the need to maintain synergy and coordination between brand activities in above- and below-the-line, which clients often need help with.
“We’ll plan for further expansion beyond organic growth soon. But in the short-term we’ll focus on our existing clients.”
