Saatchi & Saatchi Greater China has disproved the notion that
beautiful people are needed to sell cosmetic products.
In what is seen as a departure from the norm, its latest print campaign
for P&G's Oil of Olay uses a panda as the talent.
The idea features a panda without the usual black marking around the
eyes, thanks to Olay's Eye Contour Gel.
The English translation of the line in the advertising reads:
"Eliminates Dark Circles".
