Saatchis eyes panda for P&G China ads
<p>Saatchi & Saatchi Greater China has disproved the notion that </p><p>beautiful people are needed to sell cosmetic products. </p><p><BR><BR> </p><p>In what is seen as a departure from the norm, its latest print campaign </p><p>for P&G's Oil of Olay uses a panda as the talent. </p><p><BR><BR> </p><p>The idea features a panda without the usual black marking around the </p><p>eyes, thanks to Olay's Eye Contour Gel. </p><p><BR><BR> </p><p>The English translation of the line in the advertising reads: </p><p>"Eliminates Dark Circles". </p><p><BR><BR> </p>
Sign In
Trouble signing in?