Sophie Chen
Mar 3, 2014

Saatchis ECD looks to add to Thai smiles

CREATIVE PROFILE: After a decade of working abroad, Golf Nuntawat Chaipornkaew is happy to be back where it all started — at Saatchi & Saatchi Thailand, as the new executive creative director.

Golf Nuntawat Chaipornkaew

Golf Nuntawat Chaipornkaew can’t hide his excitement at the thought of going home to the land of smiles’ after being away for nearly a decade. Returning to Saatchi Saatchi Thailand, where he started his career as a creative in 2002, is perfect’, he says. 

During his time away, advertising has changed, says Chaiporn-kaew. A decade ago, marketing was still a one-way conversation. Now, the industry is far more interesting, with real-time feedback allowing campaigns...

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