Golf Nuntawat Chaipornkaew can’t hide his excitement at the thought of going home to the land of smiles’ after being away for nearly a decade. Returning to Saatchi Saatchi Thailand, where he started his career as a creative in 2002, is perfect’, he says.
During his time away, advertising has changed, says Chaiporn-kaew. A decade ago, marketing was still a one-way conversation. Now, the industry is far more interesting, with real-time feedback allowing campaigns...
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