Saatchis clinches ESPN Star Sports creative account

ESPN Star Sports (ESS) has confirmed its appointment of Saatchi & Saatchi Singapore to handle its regional creative duties. <br><br> Saatchis clinched the business following a pitch that also included JWT, Up BrandBuzz and Tequila - and will begin its work on the account by rolling out a new campaign for the impending English Premier League season in the next week. <br><br> The move marks a consolidation of the broadcaster's creative duties, which had previously been split between several agencies on a project basis. The appointment also follows shifts in ESS' marketing team, which saw the departure of Stephenie Vasko earlier this year. Director Himanshu Verma now handles affiliate marketing and corporate communications duties, while associate director Paras Sharma oversees the consumer side. Both report to EVP of programming and marketing Manu Sawhney.