According to Google Greater China marketing head Anita Huang, both agencies have been selected as the preferred agencies of choice for the launch of a new product in the coming months after pitching as a team, with the assignment possibly stretching to a 12-month alliance.
Saatchis and Zenith scoop Google China
BEIJING - Google China has selected Saatchi & Saatchi and Zenith Media to handle its creative and media accounts respectively, as the online search giant looks to launch several new products on the mainland over the coming twelve months.