Saatchi & Saatchi unleashes monsters into ad world

Saatchi & Saatchi has waged a symbolic attack on negative factors in advertising such as pitch wars, scams, dwindling client trust and an overall drop in creativity by creating personalised avatars of every top boss in the agency's management. Each 'monster' embodies a facet of the person with their own 'one-word equity' nicknames. Be warned: the agency is also threatening a 'Monsters Attack' on the public in the form of a mobile app--an invitation for ad folks to highlight their individuality.

by Jenny Chan 陳詠欣