Saatchi & Saatchi to promote energy efficiency in Thailand

BANGKOK - Saatchi & Saatchi has been tasked to launch an energy saving campaign for the Energy Policy and Planning Office (EPPO).

The project was handed to the agency after a five-way pitch that involved SC Matchbox, Leo Burnett, Far East DDB and Maxima.

EPPO has been trying to inculcate an energy saving habit amongst the general public in Thailand.

According to Oranat Asanasen, CEO of Saatchi and Saatchi Bangkok, the campaign developed for EPPO will focus on saving gasoline as a response to the recent oil price increase.