Saatchi & Saatchi Beijing bags creative business for three COFCO brands

BEIJING - Saatchi & Saatchi Beijing has won three brand accounts for China National Cereals, Oils and Foodstuffs Corporation (COFCO), including Lolas (juice and yoghurt), Le Conte (chocolate) and Merveille (sweets). The win came in April after a three-way pitch that involved a 4A and a local agency.

by Benjamin Li

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