In a year that saw few top prizes awarded, the Publicis Groupe agency won a single gold, in the print category with "Risks" for the Breast Cancer Welfare Association. The same client merited three silvers in the graphic design and poster categories, while two silvers went to Saatchis’ pool-themed films for Guinness.
Of the nine golds awarded from 14 categories, Leo Burnett won for its ‘Tan Hong Ming’ film for Petronas, JWT for its ‘Bacon’ print ad for Scott Kitchen Towels and BBDO for Snickers with its ‘Cyclist’ poster.
Gold also went to Compass Interactive, for its ‘Jangan Togel’ website for Nike, as well as the Golden Kancil for the best idea of the year. However the online advertising, email marketing and mobile marketing categories saw no higher than a bronze awarded.
BBDO claimed the Rebel Idea Award for its ‘washing machine demo’ for Olympus, which was named advertiser of the year.
This year’s jury, chaired by Saatchi Malaysi’s Edmund Choe, included Mike Schalit, creative director of BBDO South Africa, Ted Royer of Droga5, Y&R Singapore’s Rowan Chanen and Farrokh Madon, ECD of McCann Erickson Singapore.
