Saatchi agencies scoop BNI

Bank Negari Indonesia, one of Indonesia's oldest and largest banks, has tapped a partnership of Saatchi & Saatchi Indonesia, sister agency Saatchi Lab and ZenithOptimedia Indonesia for its US$11 million media and creative account. <BR><BR> The seven-way pitch included incumbent Dentsu, Euro RSCG, Grey Global, Ogilvy & Mather, as well as local agencies Artek and Activate. Saatchi LAB Indonesia will be responsible for BNI's credit card and loans segments, while Saatchi & Saatchi Indonesia will focus on the corporate/savings segments. <BR><BR> The win follows Saatchi LAB's July expansion into Indonesia and adds to the agency's track record for finance-related accounts, which include Maybank, Prudential and American Express.