Media consultancy MightyHive has announced the opening of its first office in India. The Mumbai office expands its presence across Asia Pacific to ten centres.
Smita Salgaonkar joined the agency as country head. She was general manager at Omnicom Media Group prior.
MightyHive operates in Auckland, Bangkok, Hong Kong, Jakarta, Melbourne, Seoul, Singapore, Sydney, and Tokyo.
MightyHive provides consulting and services in the areas of media operations and training, data strategy, and analytics to help marketers and agencies fully realise the potential of advanced marketing and advertising technologies. The company plans to build a full-service team in India over the coming months.
Pete Kim, CEO and co-founder, MightyHive, said, “To help our clients in India take greater control of their programmatic operations, it’s critical to provide them with local talent. India has the fastest growth in digital ad spend in the Asia-Pacific region. Marketers are ready for solutions that help them keep pace with changes in data and technology.”
Salgaonkar said, “For India, MightyHive’s mandate is to deliver absolute transparency to both advertisers and their support system. In partnering with us, our clients find comfort in understanding what works and what doesn’t, are quick to respond to changes in the market, and are more confident when investing in technology, creative and media.”
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The account was won following a multi-agency pitch.
The campaign also includes shorter 'blipverts' interrupting ad breaks.