S3 picks two for Asian PR

S3, the Silicon Valley-based maker of Internet and multimedia appliances, has appointed two agencies to handle pan-Asian consumer PR for its Rio MP3 player. Porter Novelli, which pitched and won the account in the US last year, will handle several Asian markets, while Newell PR has won the critical Hong Kong and China markets. Fees for each market are US$150,000 a year, making the full value of the account more than $900,000 a year across Asia. S3 has divided its Asian market into two tiers, with Australia, Hong Kong, and China in the first tier, and Singapore, Taiwan and Korea in the second. "The tier one countries have much bigger markets in terms of population and are early adopters - China is expected to explode for this type of technology when the country enters WTO," said S3's Victoria Tsang. - For the full story, see Asian PR News, a sister publication to MEDIA. APRN is available only by paid subscription. Call Ms Iris Tang at Media & Marketing, (852) 2135 3514 or email subscrib@media.com.hk.

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