S3 picks two for Asian PR

<p>S3, the Silicon Valley-based maker of Internet and multimedia </p><p>appliances, has appointed two agencies to handle pan-Asian consumer PR </p><p>for its Rio MP3 player. </p><p><BR><BR> </p><p>Porter Novelli, which pitched and won the account in the US last year, </p><p>will handle several Asian markets, while Newell PR has won the critical </p><p>Hong Kong and China markets. </p><p><BR><BR> </p><p>Fees for each market are US$150,000 a year, making the full value </p><p>of the account more than $900,000 a year across Asia. </p><p><BR><BR> </p><p>S3 has divided its Asian market into two tiers, with Australia, Hong </p><p>Kong, and China in the first tier, and Singapore, Taiwan and Korea in </p><p>the second. </p><p><BR><BR> </p><p>"The tier one countries have much bigger markets in terms of population </p><p>and are early adopters - China is expected to explode for this type of </p><p>technology when the country enters WTO," said S3's Victoria Tsang. </p><p><BR><BR> </p><p>- For the full story, see Asian PR News, a sister publication to </p><p>MEDIA. </p><p><BR><BR> </p><p>APRN is available only by paid subscription. Call Ms Iris Tang at Media </p><p>& Marketing, (852) 2135 3514 or email subscrib@media.com.hk. </p><p><BR><BR> </p>

by | 09/29/2000