Ruta quits amid restructuring at M&C Saatchi

<p>SINGAPORE: M&C Saatchi regional creative director, Paul Ruta, has </p><p>left after four and a half years following a restructuring of the </p><p>agency. </p><p><BR><BR> </p><p>Ruta, who is debating whether to stay in Singapore, move to Hong Kong or </p><p>back to the US, said: "The agency has been completely restructured and </p><p>there's not really much for me to do." Ruta had no involvement with </p><p>other M&C Saatchi offices in the region, largely staying in Singapore </p><p>despite his regional title. </p><p><BR><BR> </p><p>Last year, Shane Gibson, previously head of art at M&C Saatchi </p><p>Melbourne, took over the creative director's role from Ruta. Gibson also </p><p>hired several senior creatives to work on accounts previously handled by </p><p>Ruta. </p><p><BR><BR> </p><p>This meant Ruta was no longer involved in the day-to-day running of the </p><p>creative department, said Huw Griffith, chief executive of M&C. </p><p><BR><BR> </p><p>He said the agency tried creating a new role for Ruta which involved </p><p>overseeing all the creative work, but "we couldn't deliver on that </p><p>because we're not the sort of agency that can have all those layers". </p><p><BR><BR> </p>