Ruta quits amid restructuring at M&C Saatchi

SINGAPORE: M&C Saatchi regional creative director, Paul Ruta, has left after four and a half years following a restructuring of the agency. Ruta, who is debating whether to stay in Singapore, move to Hong Kong or back to the US, said: "The agency has been completely restructured and there's not really much for me to do." Ruta had no involvement with other M&C Saatchi offices in the region, largely staying in Singapore despite his regional title. Last year, Shane Gibson, previously head of art at M&C Saatchi Melbourne, took over the creative director's role from Ruta. Gibson also hired several senior creatives to work on accounts previously handled by Ruta. This meant Ruta was no longer involved in the day-to-day running of the creative department, said Huw Griffith, chief executive of M&C. He said the agency tried creating a new role for Ruta which involved overseeing all the creative work, but "we couldn't deliver on that because we're not the sort of agency that can have all those layers".

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