Upon resuming his role, Ruffle will report to MindShare China chief executive Andrew Meaden, and will work in conjunction with Beijing-based practice partner Ajun Ghosh to provide econometric consulting services to the GroupM agency’s clients, including Nestle and Motorola.
ATG is an in-house econometric modeling consultancy that aims to facilitate client understanding of ROI in local markets.
Ruffle returns to MindShare in China
SHANGHAI - Alex Ruffle (pictured) is set to rejoin MindShare in Shanghai as managing director of the agency's ATG (Advanced Technologies Group), following a brief sabbatical.
