Ruder Finn snares Mont Blanc China account

BEIJING - Ruder Finn has landed luxury brand Mont Blanc's China public relations brief in a competitive pitch involving at least two undisclosed agencies, displacing twelve-month incumbent Edelman.

The win strengthens Ruder Finn’s hold on Richemont - it already works on Cartier on a project basis. The retainer agreement will see Ruder Finn take on all communications duties for the brand, including media relations, strategic communications and Pr support surround events.

The win adds to Ruder’s luxury client list, which already includes the likes of Hermes, Bang and Olufsen, Italian fashion brand Canali and LVMH retail brand Sephora.