Titled Warrior, the reality wedding show gives competing couples the chance to win a dream wedding in the Marianas Islands. The six-episode series was conceived by Ruder Finn Asia as a way of showcasing its clients' brands, particularly the Diamond Trading Company and the Marianas Visitor's Authority. Contestants had to complete a number of tasks over the duration of the series, with the losers eliminated through the rounds. The final episode was hosted in Saipan, and featured the two remaining couples competing for the ultimate prize.
"We wanted to do a programme to reinforce that a diamond wedding ring is the ultimate symbol of love," said Shari Oliynyk, campaign manager and head of travel and tourism at Ruder Finn Asia Shanghai. She said that according to recent figures released by China Tourism Weekly, 18 to 20 million couples in China register for marriage each year, with 89 per cent preferring an overseas wedding. "For the Marianas Islands, they've done very well in attracting couples from Japan and Korea, and this is a relatively new market," she said. "We think it is a good niche market to go after."
