Ruby the Dolphin wins crowd of 3.8m in Ogilvy & Mather campaign

Ogilvy & Mather Hong Kong has recorded ground-breaking results for “Vote Ruby” - a campaign for global NGO WFF that was launched last summer. With a reach of 3.8 million Hong Kongers – over half the city’s population – the campaign increased WWF donations by an impressive 19%.

by Staff Reporters