Polish ad tech company RTB house has entered Singapore as part of its expansion into Asia-Pacific.
Chandra Kuncara, the newly appointed country director, will lead the new office. Kuncara will also be responsible for running business in Malaysia and Vietnam. He has previously held sales roles at Facebook, Appier and Google.
The company, which is already present in Indonesia, Malaysia, Thailand and Taiwan, operates across 40 markets in Europe, APAC, LATAM and MEA.
RTB House implements its own technology for buying advertisements. The company has recently touted an algorithm to craft digital features that recognize the attitude, intention and intent of consumers. The new tool, RTB House claims, can help businesses estimate the individual conversion rate and maximize return on investment.
“Singapore holds a unique place in Asian markets, that enables enterprises to flourish and grow,” said Jakub Ratajczak, MD APAC. “Some of the contributing factors to its successes are growth opportunities and governmental and regulatory support, so launching our operations here is another step to build a strong position in the region.”