RSAF shortlists three for creative review

SINGAPORE - The Republic of Singapore Air Force (RSAF) has shortlisted Formul8, UpBrandBuzz, which is pitching with Maxus, and incumbent DDB, to contest the pitch for its creative account.

The shortlist follows a credentials submission held earlier which included Group Eight's Curiosity and Saatchi Lab.
 
The RSAF is looking for an agency as part of a compulsory three-yearly review to support its recruitment and corporate branding communications.
 
The RSAF is keen to underline its third generation capabilities to promote itself as a first class air force while it hopes to reach out to education institutions from secondary to tertiary levels to boost recruitment.

Related Articles