RSAF calls creative pitch

SINGAPORE - The Republic of Singapore Air Force (RSAF) has issued a tender for an advertising agency as part of a compulsory three-yearly review of its agency partnerships.

Incumbent DDB Singapore will defend the account, which it has held since 2002.

According to the tender document, the defence force is looking for an effective agency to support its recruitment and corporate branding communications.

The RSAF is keen to underline its third generation capabilities to promote itself as a first class air force while it hopes to reach out to education institutions from secondary to tertiary levels to boost recruitment.
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