The luxury liner firm is looking to expand in the region with the opening of an Asia Pacific office and is targeting savvy holiday makers with more experiential and contextual marketing.
“Our expansion in Asia Pacific is an integral part of our international business development and growth strategy,” Rama Rebbapragada, MD for Asia Pacific, Royal Caribbean Cruises. “XM’s partnership will help us to reach out to holiday-makers with our unique and award-winning active cruising experiences.”
“Our expansion in Asia Pacific is an integral part of our international business development and growth strategy,” Rama Rebbapragada, MD for Asia Pacific, Royal Caribbean Cruises. “XM’s partnership will help us to reach out to holiday-makers with our unique and award-winning active cruising experiences.”
“Every design element, copy component, navigational aspect on the site needs to be regarded as a ‘sensory weapon’ that optimizes the Royal Caribbean International experience online,” says Paul Soon, XM Asia’s MD. “The new website is built to reflect Royal Caribbean International’s customer moments of truths; ‘wow’ them, ‘seduce’ and ‘romance’ them.”
JWT is the global creative partner for Royal Carribean International, having won the US$90 million account with MindShare as media partner, in December 2007.
