NEW DELHI: Kaushik Roy has rejoined Mudra Communications as
executive director after two years with Philips India where he was head
of corporate affairs, and a brief stint with Equus Advertising (a JWT
network company) as chief executive.
Mudra, among the top five advertising agencies, and the only one to
remain Indian-owned is currently undergoing a restructuring.
Alan D'Souza, executive director, corporate, said, "The new dynamic
initiatives at Mudra are aimed at two things. One, strengthening the
agency from inside.
Two, developing a competitive edge for the future.
"The idea is to ensure that we are able to correctly anticipate the
future and be strong enough to withstand the emerging challenges."
A.G. Krishnamurthy, chairman and managing director, said that the brief
given to Roy is to "make Mudra, Mumbai the most knowledgeable
brand-building agency in town".
Meanwhile, Tara Sinha has been lured out of her four-year sabbatical by
MAA Bozell. Sinha, whose track record reaches back to the '50s, has
extensive experience, especially with Coca Cola.
In the '80s she founded Tara Sinha & Associates which laid the
foundation for the entry of McCann-Erickson into the country.
