Rowden unveils regional line-up at Saatchis Asia-Pacific

ASIA-PACIFIC - New Saatchi & Saatchi regional CEO Ian Rowden (pictured) has made his first significant moves since taking charge of the agency, promoting Southeast Asia ECD Andy Greenaway to a regional chief creative officer role, and similarly elevating planning director Jonathan Daly's responsibilities.

by | 05/06/2008

In addition, veteran Saatchis China CCO Peter Soh will depart the agency after eight years, with Saatchis Malaysia ECD Edmund Choe relocating to take on the ECD role for China.

Rowden added that the he was also “deep into discussions” regarding Saatchis digital leadership role. “These are major steps for us, and its helping me set the structure and goals,” Rowden told Media.

Both Greenaway and Daly, who previously reported to Saatchis South/Southeast Asia CEO Patrick Brett, will now report to Rowden. Greenaway becomes regional CCO after joining Saatchis in 2005.