The video ads feature “dialogue with 10 enterprise leaders”, including Sina’s CEO Charles Chao and chairman of the board at Lenovo Group Liu Chuanzhi, each sharing their insights into doing business in China.
According to the ad, the videos are meant to access the dynamic of working with traditional Chinese culture as well as modern innovation, and determine the role that China plays according to these executives.
According to the ad, the videos are meant to access the dynamic of working with traditional Chinese culture as well as modern innovation, and determine the role that China plays according to these executives.
Rolex’s media is handled by Mindshare, which could not be reached fir comment by press time.
