Roberts said that SSF Group, a new mini group structure formed earlier this month, could support the launch of the Fallon brand in key Asian markets once Fallon's Minneapolis office had re-secured its footing.
"Fallon has had a run of bad luck in the US since (former president and executive creative director) David Lubars left," said Roberts. "But is the Fallon brand disappearing? No. Once we've got the offering right in the US, we can think about what to do with it in China and India."
Roberts admitted he was yet to discuss how the SSF Group set up would affect Fallon Tokyo with its managing director Phil Reubel, but it is expected the agency will be unaffected.
Meanwhile, the CEO of Saatchi & Saatchi EMEA, Jim O'Mahony has been shifted to the new role of CEO of CRIB (China, Russia, India, Brazil) to drive "explosive growth" in markets identified as key developing countries.
"These markets have a lot in common," said Roberts.
"They are fast-growing, there is technological leap-frogging, and the budgets tend to be smaller. Jim's job is to make sure learnings from one market are transferred to the others to ensure we sustain the double digit growth we have been seeing in each one."
