A combination of the needs of the guild-like GSMA and an expansion of scope of the conference was cited by Daniel Ko, managing director of RMG Connect Greater China, as reasons for why the incumbent could win an open pitch.
“We have been successful in bringing in the target audiences from China, Taiwan, India and Korea, and our strengths there helped us win,” said Ko.
RMG Beijing - built around the Nokia, Intel and Microsoft triumvirate - has also named Adeline Koo as its new MD. Koo succeeds Jit Hoong Ng.
RMG retains GSMA brief in Hong Kong
HONG KONG - JWT subsidiary RMG Connect has retained the GSMA account in Hong Kong following a four-way pitch for the Macau-based conference's on and offline media duties.
