Hermano will be responsible for overseeing the boutique agency’s operations in Thailand, Laos, Cambodia, Myanmar and Vietnam, where he has been based for the past three years.
Hermano, who is additionally credited with establishing Riverorchid’s Ho Chi Minh City office, will report to the group’s CEO Santiphong Pimolsaengsuriya.
Hermano, who is additionally credited with establishing Riverorchid’s Ho Chi Minh City office, will report to the group’s CEO Santiphong Pimolsaengsuriya.
Prior to his time at Riverorchid, Hermano has worked in advertising in both Asia and North America at agencies including Lowe and JWT.
Replacing Hermano in Vietnam is Tertius Strauss, who has spent the past 10 years working in China and Taiwan, having first moved to Beijing to set up what became the Momentum business within McCann Worldgroup.
The Riverorchid Group recently scooped Unilever's media business in Cambodia – where the agency operates as an independent media company and an affiliate of Initiative Worldwide. In March, Riverorchid Group also looked to expand through several senior creative hires in Southeast Asia.
The Riverorchid Group has 12 offices in Burma, Cambodia, Laos, Singapore, Thailand and Vietnam and works with clients including AirAsia, Intel, KFC, Nokia and Western Union.
