GDP growth of nine per cent, said Sorrell, was propelling investment in India, with WPP looking at inorganic growth through both total buyouts and investments.
Sorrell also pointed out that India could become a centre for advertising outsourcing, not in the low cost area but in the “good value” area.
The Lenovo experience (where Bangalore is a centre for global development of Lenovo services) is an example of possible future expansion in this domain, he said. In addition Sorrell said that India and China continued to be “underadvertised and underbranded”, and would form a large part of the WPP growth story.
