Rinaldi will join Haier two years after he set up his own agency in Beijing. Prior to that, he spent two years as Motorola’s regional CMO. A lengthy agency career saw Rinaldi arrive in Asia as Ogilvy & Mather China vice-chairman, before becoming Wunderman’s regional president and chairman for Greater China at Y&R.
Recently, Haier selected Y&R to handle its Olympics creative assignment, following a pitch that took over a year to complete. Y&R joined a roster that also includes Draft FCB, Saatchi & Saatchi, Asatsu-DK and Dentsu.
