RIM hands PR account to Hoffman

HONG KONG - Research in Motion (RIM), the company behind the ubiquitous BlackBerry, has handed its Hong Kong PR account to the Hoffman Agency after a competitive pitch.

by | 12/02/2007

RIM Asia-Pacific PR manager Katie Lee confirmed that three other agencies were involved in the review.

Hill & Knowlton previously handled the business. Hoffman’s immediate tasks are to continue marketing the new BlackBerry 8120 model, and also work on the ongoing collaboration with Facebook.

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