Advertising News The Work
Paul Howell
May 11, 2011

Rihanna joins Nivea's largest-ever marketing effort

GLOBAL - German cosmetics giant Beiersdorf is realigning its well-known Nivea brand of products as part of its 100th anniversary. The skincare brand is set to spend over US$1.4 billion in getting the message out.

Rihanna joins Nivea's global party

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