TOKYO: Fashion retailer Right-On has dropped its Japanese agency,
Kyoudo Senden for WPP's media and creative agencies.
The media planning and buying account has been snagged by MindShare and
its partner buying agency Asatsu-DK, while the creative account has been
awarded to J. Walter Thompson. McCann-Erickson and another local agency
Yomiuri Kokoku also took part in the pitch for the account, said to be
worth some US$15 million a year.
MindShare Japan chief executive officer Mark Patterson said the win
underlined the new trend of local advertisers who have come to
understand the need for media planning.
"It's great to get a vote of confidence for our style of media planning
from a significant Japanese advertiser. Media planning is not seen as a
priority by many Japanese clients but this is slowly beginning to
change," he said.
