Right-On dumps Kyoudo Senden for WPP agencies

<p>TOKYO: Fashion retailer Right-On has dropped its Japanese agency, </p><p>Kyoudo Senden for WPP's media and creative agencies. </p><p><BR><BR> </p><p>The media planning and buying account has been snagged by MindShare and </p><p>its partner buying agency Asatsu-DK, while the creative account has been </p><p>awarded to J. Walter Thompson. McCann-Erickson and another local agency </p><p>Yomiuri Kokoku also took part in the pitch for the account, said to be </p><p>worth some US$15 million a year. </p><p><BR><BR> </p><p>MindShare Japan chief executive officer Mark Patterson said the win </p><p>underlined the new trend of local advertisers who have come to </p><p>understand the need for media planning. </p><p><BR><BR> </p><p>"It's great to get a vote of confidence for our style of media planning </p><p>from a significant Japanese advertiser. Media planning is not seen as a </p><p>priority by many Japanese clients but this is slowly beginning to </p><p>change," he said. </p><p><BR><BR> </p>