Faaez Samadi
Dec 22, 2016

RF Thunder announces China promotions

Jefferson Hou and Cathy Gu are promoted to general manager roles.

Jefferson Hou & Cathy Gu
Jefferson Hou & Cathy Gu

Communications agency RF Thunder, sister company of Ruder Finn, has promoted Jefferson Hou to Greater China general manager and Cathy Gu to general manager in Shanghai.

Hou, a senior vice president of Ruder Finn Group, has 15 years’ PR and advertising experience. He was previously RF Thunder Shanghai general manager, growing its healthcare and corporate divisions. Hou is also head of Ruder Finn China’s health & wellness practice, and general manager of RF Kyodo China.

“This has been an incredible personal journey as I enter my 9th year with the Ruder Finn Group, and I am still having fun,” Hou said. “With great teamwork, RF Thunder has been undergoing tremendous transformation as we enter a more digital dominated landscape.”

Gu joined Ruder Finn Guangzhou in 2009, and was responsible for building up its lifestyle practice. She moved to RF Thunder Shanghai last year as senior director of the lifestyle practice, and now takes over from Hou as general manager. She has particular expertise in luxury, beauty, fashion and travel.

“RF Thunder Shanghai has been a great experience for me, especially the team, the clients and the new direction in which we are heading,” Gu said. “With our strong network support and right talents, we now deliver new consulting capabilities beyond what is expected.”

Elan Shou, executive vice president and managing director of Ruder Finn Greater China, said: “Jefferson has been a great asset to us and I have no doubt that in his new role as Greater China head, he will push the boundaries even further. Cathy, with her passion and formidable skills, has already made a tremendous contribution to RF Thunder. I am very proud of both of them and delighted to announce their well-deserved promotions.” 

Related Articles

Just Published

19 minutes ago

Facebook bans Myanmar military and ads from ...

This just-announced move not only bans military-controlled state and media entities from Facebook and Instagram but also prohibits ads from military-linked commercial entities.

40 minutes ago

Spikes Asia Awards 2021: Campaign's contenders 2

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

1 hour ago

Consumers in APAC concerned about worsening ...

Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.

1 hour ago

Sexy humans dance in Pride-themed undies

A campaign for Bonds by Special Group Australia celebrates the brand's new Pride-themed product range, with an LGBTQIA+ Donna Summer dance party.