Results Advertising Taiwan's 'Hidden crisis' campaign for a home
security firm faced stiff competition from Saatchi & Saatchi Hong Kong's
broadband campaign 'Classroom 56K kid'. A "seriously spirited debate"
ensued among the seven-man jury "before passion broke the deadlock",
said jury chairman Pat Fallon. "Simply put, some panel members felt
stronger about their choice than others felt about theirs."
This year's final haul of 21 Spikes, excluding Best of Show, and 71
certificates is the best in recent times and a significant improvement
over 2001's meagre tally of just 10 Spikes.
However, Fallon felt the quality of work was uneven. "The highs were very high. The lows were gimmicky - mostly lacking an idea and often dependent on tired word plays, cliches, sterotypes or adolescent shock value."
The consensus was that TV was weak compared to print. "Frequently, the story lines were not connected to the product's central reason for being. Some were indulgent, others obscure - never achieving the rhythm of a clear beginning, middle and end."
A little over 2,000 entries were submitted for the awards.
