Motivated by the tagline ‘discover a higher purpose with the right perspective’, DDB and PHD have created a fighter jet die-cut post card. The idea of a 3D postcard design parallels the campaign’s ethos of seeing the world from a different point of view.
The postcards will be distributed across Singapore.
DDB has retained the RSAF account after a three-way pitch in January.
Credits:
Project RSAF recruitment campaign
Client Republic of Singapore Air Force
Creative agency DDB Singapore
Copywriter Vanessa Goh
Art director Khoo Meng Hau
Media agency PHD Singapore
Media planner Evelyn Lim
Exposure Print
