REPORT: THE ASIAN ADVERTISING INDUSTRY POLL - Smart Media

<p>McCann-Erickson Guangming has put Hong Kong's steaming, hot summers </p><p>to good use for client, General Electric (GE). </p><p><BR><BR> </p><p>As part of the campaign to promote GE's split-type, air-conditioner </p><p>brand, McCann bought 10 bus shelter sites in prime locations in the SAR </p><p>to display posters surrounding an LCD temperature read-out. </p><p><BR><BR> </p><p>As commuters wait for a bus, they can see the road-side temperature as </p><p>shown in the LCD display in the upper 'fiery' portion of the poster. </p><p><BR><BR> </p><p>The sales line reads: "Right now, it's like a furnace outside. Buy the </p><p>very cool General Air-Conditioner." </p><p><BR><BR> </p><p>The split flame and cool water graphics highlight the difference between </p><p>the heat outside and how the home could be comfortable with the right </p><p>air-conditioner. </p><p><BR><BR> </p><p>The campaign runs eight weeks over June and July, the hottest month for </p><p>air-conditioner sales. </p><p><BR><BR> </p><p>- Submissions for Smart Media should be sent to Ms Suzanne Miao at </p><p>MEDIA, 6/F Ming An Plaza, Phase II, 8 Sunning Road, Causeway Bay, Hong </p><p>Kong. </p><p><BR><BR> </p><p>Please send visuals of your nomination, as well as a comment on why you </p><p>thought it worthy of inclusion in the Far Eastern Economic Review's </p><p>Smart Media column. </p><p><BR><BR> </p>