According to sources, the carmaker is pitching India and Korea.
It is thought that at least three agencies, including key global incumbents OMD and Carat, are involved.
In India, the review is expected to skew heavily towards the Nissan brand, given that Renault’s focus in the country to date has been through its joint venture with Mahindra & Mahindra.
Nissan, meanwhile, currently offers the X-Trail SUV and Teana sedan in India, with plans to launch a compact car.
It remains unclear, however, whether the review will apply to a new joint venture formed last month between Renault-Nissan and Bajaj Auto, to produce a cheap car.
In Korea, media is split according to creative alignment. TBWA handles Nissan, while Welcomm Publicis oversees Renault.
The overall review is thought to be driven by the expiry of Renault’s three-year contracts with agencies in Europe at the end of the year.
The decision to include Nissan is reportedly to bring greater efficiencies between the brands. Currently, Nissan holds a 15 per cent stake in Renault, which owns 44.4 per cent in Nissan.
Renault-Nissan calls for media buying review
ASIA-PACIFIC - Renault-Nissan is reviewing media buying and planning duties for two Asian markets, as part of an ongoing pitch originating in Europe.
