Publicis Modem will be headed by former Modem Media president Martin Reidy, who also takes on the role of global CEO of Publicis Dialog, reporting to Publicis COO Richard Pinder.
Current Publicis Dialog CEO Colin Hearn departs the agency. Publicis Modem will expand its offering by aligning with Publicis Dialog operations across the world, including Asia, giving it a combined headcount of more than 2,000 employees.
“In bringing Modem’s skills to bear on Dialog, we will be both expanding geographically as well as increasing our range of service capabilities,” said Pinder.
