Spikes, the region’s most prestigious creative event, will kick off with the Microsoft Digital Advertising Solutions welcome party, along with the opening of the finalists’ gallery.
A creative panel headed by DDB Worldwide chief creative officer Bob Scarpelli includes TBWA\London ECD Steve Henry; Mark Waites, joint CD and founding partner, Mother; Michael Lee, ECD, Euro RSCG New York; Prasoon Joshi, executive chairman McCann Erickson India and regional CD, South and Southeast Asia; and Andy McKeon, ECD, JWT Australia and New Zealand.
For the first time, the show will also include a dedicated digital jury, headed by Glue London chief executive Mark Cridge as chairman.
