Regional ambitions
<p>Johnson & Johnson plans to take its New Modess Ultrathin launch campaign </p><p>for the Philippines to a regional audience. </p><p><BR><BR> </p><p>"First Night", developed by McCann-Erickson Philippines, has already </p><p>aired in Thailand. But can it succeed elsewhere in this </p><p>culturally-diverse region? </p><p><BR><BR> </p><p>- See page 4. </p><p><BR><BR> </p>
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