"Placing the ad underneath the waterfall demonstrates that washing one's hair frequently is refreshing, relaxing and revitalising," said Merwin Chew, account director, JWT.
A giant model of the product was set up in the pool of water beside the poster and free samples of the Organics Frequent Wash were handed out in the Youth Zone section of the mall.
A giant model of the product was set up in the pool of water beside the poster and free samples of the Organics Frequent Wash were handed out in the Youth Zone section of the mall.
Organics competes with the likes of Rejoice, Sunsilk and Head & Shoulders.
